Start with a plan. A Flyer is a blank canvas waiting for a creative purpose and can take on a variety of shapes and sizes. They can be used to promote a concert, fundraiser or other event, to market or advertise a new business grand opening, or promote or sell a new product or service.
- Who will be your target audience?
- What is the message you want to get out?
- What kind of layout are you looking for?
- What is the purpose of your flyer?
There is a lot to take into consideration in the characterization of an effective flyer. If you are new to the design process, it can be an overwhelming process. A great place to start is finding another flyer you like as inspiration. Look for designs that appeal to you.
A flyer is an inexpensive but highly effective way of marketing if it is well designed and eye-catching. Pick a memorable headline or title using a few carefully chosen yet powerful words. Words like Easy, The Secret To, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover and Proven are some great examples of some popular titles.
Use colourful graphics to catch the eye. One large image will have more impact than many smaller ones. Create a mood with your image or illustration as this will be the focal point that will grab your reader and draw them in. When using photos in your flyer that will be printed make sure you use high-resolution photos of at least 300dpi. Incorporate your logo and company name into your flyer. Make sure your contact information whether it be a phone number, e-mail, or your website does not get lost in the content.
You want to put focus on the benefits of your product or service. Keep your text short and to the point. Write from the reader’s perspective using words like you and your, but keep away from words like we, us, I and ours. When using paragraphs in your flyer, break them up using bullets and place them in a separate box. An endorsement from a happy customer will always strike a chord to the reader. Make sure to include the first and last name, company name and location of the person providing the endorsement.
Organize your page with borders and boxes and areas with contrasting colours. Incorporate some white space to make certain elements stand out, in turn, this will make your flyer easier to read. Highlight titles and subtitles. Make it simple to read with two typefaces and align-items to a grid.
Finally check, double check and triple check for spelling and grammar. Make sure all the information is there! Keep in mind that too much content will lose the reader; too little would not make any impact. Be consistent with your marketing strategy, monitor the results and make the appropriate changes. Don’t do large runs on your first attempt.